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Home » The Key to Genuine Success: Business Lessons from Thirukkural 481
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The Key to Genuine Success: Business Lessons from Thirukkural 481

M.K. ElangoBy M.K. ElangoAugust 17, 2024Updated:December 10, 2024No Comments3 Views
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Thirukkural verse (in Tamil script) அன்பிற்கும் உண்டோ அடைக்குந்தாழ் ஆர்வலர் புன்கணீர் பூசல் தரும் Transliteration: Anbirkkum undo adaikkum thaazh aarvalar
Punkaneer poosal tharum English translation: Is there a lock for love? The tears of the affectionate are the revelation (of their love). Startup application: While this Thirukkural is about love and emotions, we can interpret it metaphorically in a business context:
  1. Transparency: Suggests that true passion and commitment in business can’t be hidden or faked. It will naturally show through actions and results.
  2. Authentic leadership: Encourages leaders to be genuine in their commitment to the company’s mission and values, as it will be evident to others.
  3. Customer loyalty: Implies that sincere care for customers will naturally result in strong customer relationships and loyalty.
  4. Employee engagement: Indicates that genuine care for employees will be reflected in their dedication and performance.
  5. Brand authenticity: Suggests that a brand’s true values and commitments will be evident through its actions, not just its marketing.
Previous ArticleSmartworks, Gurgaon’s coworking leader, files for ₹850 crore initial public offering (IPO).
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M.K. Elango

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