Thirukkural verse (in Tamil script)
ஞாலம் கருதினுங் கைகூடுங் காலம்
கருதி இடத்தாற் செயின்
Transliteration (in English):
Nyalam karudhinum kaikodum kaalam
Karudhi idaththaal seyin
English translation
“Though the whole world be your field of action, success comes only if you act at the right time and place.”
Modern startup concept connection
This Thirukkural aligns closely with the concept of “product-market fit” and “timing” in the startup world. It emphasizes the crucial importance of launching a product or service at the right time and in the right market.
Practical application for startups:
For startups, this verse suggests
– Conduct thorough market research before launch
– Be aware of market trends and timing
– Ensure your product solves a current problem
– Be flexible and ready to pivot if the timing or market isn’t right
Real-world startup example
Airbnb is a great example of this principle. They launched during the 2008 financial crisis when people were looking for extra income and affordable travel options. The timing was perfect for their peer-to-peer lodging concept.
