In a significant move that underscores the growing global interest in India’s beauty sector, Chennai-based D2C skincare brand Foxtale has secured $30 million (approximately ₹250 crores) in Series C funding, led by Japanese cosmetics multinational KOSÉ Corporation. The investment round, which also saw participation from existing investors Panthera Growth Partners, Z47, and Kae Capital, marks a pivotal moment in the Indian beauty industry’s evolution.
The partnership brings together Foxtale’s deep understanding of Indian consumers with KOSÉ Corporation’s century-long expertise in global beauty markets, creating a powerful alliance that aims to revolutionize skincare solutions for Indian consumers. This collaboration comes at a strategic time, as KOSÉ Corporation celebrates its 10th anniversary of entering the Indian market.
The investment signals a strong vote of confidence in Foxtale’s innovative approach to skincare, which has already demonstrated remarkable success with a focused portfolio of just 20 SKUs. The company has achieved an impressive 150 percent growth in FY25, effectively doubling its revenue from the previous fiscal year. Notably, Foxtale’s D2C website channel contributes 50 percent of its revenue, maintaining a robust repeat purchase rate of 50 percent – a testament to its product efficacy and customer loyalty.
Romita Mazumdar, Founder of Foxtale, emphasized the strategic significance of the funding, stating, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India.”
KOSÉ Corporation’s President & CEO, Kazutoshi Kobayashi, expressed enthusiasm about the partnership, noting, “Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners. These are all very attractive factors for us as we move forward in taking on the Indian market.”
The fresh capital injection will fuel Foxtale’s ambitious expansion plans, with a particular focus on strengthening its presence in existing markets and enhancing its research and development capabilities. The company has set its sights on achieving profitability by the next fiscal year, demonstrating its commitment to sustainable growth.
For Tamil Nadu’s startup ecosystem, this international partnership represents a significant milestone, positioning Chennai as an emerging hub for beauty and wellness innovation. The deal is expected to attract more global attention to the region’s startup landscape, potentially catalyzing further investments in local consumer brands.
The collaboration between Foxtale and KOSÉ Corporation is poised to set new benchmarks in India’s rapidly growing beauty market, estimated to be worth billions of dollars. By combining international expertise with local insights, the partnership aims to create skincare solutions that specifically address the unique needs of Indian consumers while maintaining global quality standards.
