Thirukkural verse (in Tamil script)
அன்பும் அறனும் உடைத்தாயின் இல்வாழ்க்கை
பண்பும் பயனும் அது
Transliteration:
Anbum araanum udaiththaayin ilvazhkkai
Panbum payanum athu
English translation:
When domestic life possesses love and virtue, it (truly) has both propriety and fruit (profit).
Startup application: While this Thirukkural originally refers to domestic life, we can interpret it in the context of building and running a business:
- Company culture: Emphasizes the importance of fostering a workplace environment built on genuine care (love) and ethical principles (virtue).
- Work-life balance: Suggests that a harmonious integration of personal values into professional life leads to both satisfaction and success.
- Ethical business practices: Underscores that operating with integrity and ethical standards (virtue) is essential for long-term business success.
- Employee engagement: Implies that when employees feel cared for (love) and work in an ethical environment, it leads to both better performance (profit) and job satisfaction.
- Customer relationships: Building relationships with customers based on genuine care and ethical practices can lead to loyalty and sustainable growth.
