NODWIN Gaming, a subsidiary of Nazara Technologies and a leading force in the esports and gaming industry, has announced the appointment of Atin Suri as its Global Head of Experiential Marketing. This strategic move signals the company’s commitment to expanding its international presence and enhancing its engagement with global audiences through innovative brand experiences.
Suri, who previously founded The Experiential Hub, brings a wealth of experience in crafting disruptive and immersive brand experiences across diverse markets. His appointment comes at a crucial time as NODWIN Gaming seeks to strengthen its position in providing holistic entertainment to global youth through its diverse portfolio spanning esports, gaming, pop culture, music, and comedy.
Track Record of Innovation
Suri’s connection with NODWIN Gaming dates back a decade when he first recognized the untapped potential of esports in India. His collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, led to several successful ventures, including:
– The creation of Dew Arena, which became India’s largest offline gaming championship
– Bringing DreamHack, the world’s largest gaming festival, to India, winning the Best Intellectual Property award at WOW Awards Asia 2019
– Organization of major esports tournaments including ESL One, PUBG Club Open, and PMPL South Asia
Strategic Vision and Responsibilities
In his new role, Suri will be responsible for:
– Leading NODWIN Gaming’s worldwide expansion in experiential marketing
– Managing white-label events and activations
– Developing tailored marketing approaches for diverse audiences
– Enhancing consumer experience and brand recall through immersive on-ground experiences
“For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Suri. “At NODWIN Gaming, I see endless opportunities when it comes to experiential marketing, especially when the company is expanding further towards youth-focused experiences across the world.”
Impact on Indian Gaming Ecosystem
This appointment reflects the growing maturity of India’s gaming and esports industry. Suri’s extensive experience, recognized through awards such as the JWT HiP Club Rising Star, PepsiCo CEO Award, and Tech India Award, positions NODWIN Gaming to better capture opportunities in the rapidly evolving global gaming landscape.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, expressed enthusiasm about the appointment: “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”
Future Implications
The appointment signifies NODWIN Gaming’s commitment to elevating the standard of gaming and esports experiences in India and globally. As the company continues to expand its reach in youth entertainment, Suri’s expertise in creating immersive experiences is expected to play a crucial role in shaping the future of gaming events and brand activations in the region.
This strategic move by NODWIN Gaming not only strengthens its leadership team but also positions the company to capitalize on the growing global gaming market while maintaining its strong presence in the Indian gaming ecosystem.
