Thirukkural verse (in Tamil script)
செய்தக்க அல்ல செயக்கெடும் செய்தக்க
செய்யாமை யானும் கெடும்
Transliteration (in English):
Doing what should not be done will bring ruin;
Not doing what should be done will also bring ruin.
Modern interpretation for startups:
This Kural emphasizes the importance of strategic decision-making and timely action in business. It warns against both harmful actions and harmful inaction, suggesting that success depends on doing the right things at the right time.
Key startup principle or concept:
Strategic Decision-Making, Opportunity Cost, Risk Management, Execution
Practical application for entrepreneurs:
Conduct thorough market research before making major decisions
– Develop a clear strategy and stick to it, avoiding distractions
– Be proactive in addressing potential issues or opportunities
– Prioritize tasks effectively, focusing on what’s most important for growth
– Regularly reassess business practices and pivot when necessary
– Balance risk-taking with caution, avoiding both recklessness and excessive conservatism
Real-world example:
Consider the case of Kodak, which failed to adapt to the digital photography revolution despite inventing the first digital camera. Their inaction in embracing new technology led to their downfall, illustrating the dangers of not doing what should be done.
Reflection questions for startup founders:
– Are there any actions you’re taking that might be harmful to your startup’s growth?
– Are there important steps or decisions you’ve been postponing?
– How do you balance quick decision-making with thorough analysis?
– What processes do you have in place to regularly review and adjust your strategies?
