In a major boost to India’s fight against diabetes, legendary cricketer Sachin Tendulkar has joined forces with health-tech startup Sugar.fit as its brand ambassador and strategic investor. The partnership aims to revolutionize diabetes care in the country through Sugar.fit’s holistic, science-backed, and data-driven digital health solutions.
Sachin Tendulkar Aligns with Sugar.fit’s Vision
Announcing the partnership, Sachin Tendulkar expressed his enthusiasm for Sugar.fit’s mission, stating, “Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India, and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India.”
Sugar.fit’s Comprehensive Approach to Diabetes Care
Founded by Madan Somasundaram and Shivtosh Kumar, Sugar.fit has made significant strides in providing outcome-driven diabetes care solutions. The startup boasts over 51,000 paid subscribers on their platform, guided by 100+ doctors and 300+ coaches. This holistic approach has yielded positive results, with 90% of users experiencing a reduction in blood sugar levels and decreased reliance on medication.
Expanding Product Line for Better Diabetes Management
To complement its digital health experience, Sugar.fit has recently launched a range of products designed to support better blood sugar management and overall health. These include sugar control atta, rice, diabetes protein powder, juice, and vinegar. The products cater not only to individuals with diabetes but also to their families, promoting a healthier lifestyle for all.
Founders Excited to Partner with Sachin Tendulkar
Madan Somasundaram and Shivtosh Kumar, co-founders of Sugar.fit, expressed their honor in welcoming Sachin Tendulkar as their brand ambassador and equity partner. They said, “His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”
So..,
The partnership between Sachin Tendulkar and Sugar.fit marks a significant milestone in India’s battle against Type 2 diabetes. By combining Tendulkar’s immense popularity and influence with Sugar.fit’s innovative digital health solutions and expanding product line, the collaboration has the potential to transform millions of lives affected by diabetes. As the face of Sugar.fit, Sachin Tendulkar is set to inspire and encourage people to adopt healthier lifestyles, paving the way for a fitter, diabetes-free India
