Thirukkural verse (in Tamil script)
முறைசெய்து காப்பாற்றும் மன்னவன் மக்கட்கு
இறையென்று வைக்கப் படும்
Transliteration:
Murai seithu kaappaatrum mannavan makkatku
Iraiyendru vaikka padum
English translation:
He who rules justly and protects his people will be considered a god among men.
Startup application: While this Thirukkural was originally about rulers, we can interpret it in the context of modern business leadership, especially for startup founders and executives:
- Ethical leadership: The emphasis on ruling “justly” underscores the importance of ethical business practices and fair treatment of all stakeholders.
- Corporate responsibility: “Protecting his people” can be seen as a call for leaders to prioritize the well-being of employees, customers, and the communities they serve.
- Vision and mission: Leaders should strive to create a company that not only generates profit but also makes a positive impact on society.
- Company culture: Fostering a just and protective environment can lead to a strong, positive company culture that attracts and retains top talent.
- Customer-centric approach: Protecting and serving customers well can elevate a company’s reputation and brand value.
